Security is top website concern for consumers

 

16th January 2009 17:23

With online shopping on the rise, a new poll has found that security remains the biggest issue for consumers using retail websites.

 

Some 84 per cent of those questioned in the poll by online payment service PayPal said that security for their purchases through money back guarantees, trusted payment methods and visible credit card logos were their top priority when buying over the web.

 

Almost two-thirds (62 per cent) said they would be reluctant to use a site that did not clearly display the payment methods it offered.

 

Other key issues for consumers included simplicity, with 78 per cent saying clear layout and easy navigation is essential, details on products and services (42 per cent) and the ability to compare user-generated comments, reviews and recommendations (30 per cent).

 

PayPal said the results illustrate how only shoppers have moved beyond factors such as price and convenience, meaning online retailers have to offer more.

 

Cameron McLean, the company's general manager for UK merchant services, said: "There is an onus on e-tailers to ensure their websites are in line with what consumers want - those that listen to feedback and adapt will be the winners."

 

Research from Capgemini and IMRG found that UK shoppers spent over £4.67 billion in December.